Welcome to the 44th edition of 5 Questions! Keep in mind, these were never intended to be super in depth, but they have always been informative and hopefully fun. It’s been cool getting to know a little bit about the minds of the good folks that put their bodies on the line to entertain us. Today’s guest is a man that left the business for a while and is now back in a big way.


I haven’t been dealing with EMERGE Wrestling for very long but the reason I have been is because of the influence of this man. The guy is a constant source of information about this company and always is never short on an opinion on the wrestling business. He’s also a pretty nice guy (to me…maybe not to you.). He will probably be way better at telling you about himself than I am though, so take it away sir.

“A.W. Lurch

Former Wrestler, Manager, Reporter & Ring Announcer. Current Color Commentator at EMERGE Wrestling after a 12-year hiatus from professional wrestling.”


Well with the introductions out of the way let’s start the show!


1) Who most inspired you to get into the wrestling business?

“I grew up watching the Jarrett/Lawler feud on USWA in the early 90s as a kid in Louisville. We didn’t have cable so this was the bulk of my wrestling watching early on outside of old WWF Tapes and house shows. My favorite from USWA was always Brian Christopher (Lawler) RIP. I was a big fan of Lance Russell and Dave Brown as they were my all time favorite commentary team. As far as actually inspiring to join the business that would be Eric Draven, who let me come in and train in 2000 at a much lower rate than the school in Louisville was charging, making it affordable for a Senior in high school. He introduced himself to myself and Joey Moore during a Sabu vs Eddie Guerrero match we were watching live and the rest is history. He actually recognized us from our backyard wrestling site that was online circa 1999-2000. We were then trained.”


2) What is your favorite moment that you have been apart of in wrestling?

“From a behind the scenes perspective it would have to be the promotion and build for the debut of Justin Wells at EMERGE Wrestling last summer. Just seeing how important that is was to him was inspiring. Since I had to miss this actual event take place, my favorite wrestling experience would have to be the time that I tried to recruit D’Lo Brown to join my old stable, Dysfunctional Family, in 2003. It was an electric Indy crowd in that era and little do people know but I actually made a killing selling ‘DF Sucks’ shirts that night as we owned the rights to the DF name forcing Johnny Stratlin to pay us all the sales. Central Indiana has always had the best Indy wrestling crowds ever since the Dick the Bruiser days.”


3) Is there a person now that you would trust to give you advice on your career?

“I would definitely say Dennis Brent and John Rodeo have been very influential in my understanding of this business and advancement of my career. Former editor/photographer for PWI & WWF Magazine Dennis Brent was practically my college advisor for a path to success in wrestling that ultimately changed my career path outside of wrestling, as well, to the field of Digital Marketing. A skill set that has helped me achieve jobs within the organization behind the scenes. I thank Dennis for that career direction to make me a valuable asset to the wrestling product of the future (aka today) John Rodeo has been a tremendous help in understanding the small details aspect of wrestling and character development and how to work from an old school mentality. He was very influential to my managerial work and has taught me a lot about this lifestyle. Honorable mention goes to the EMERGE Wrestling owners, as well, who know I will always take their advice/direction and thank for this unique opportunity.”


4) What is it about EMERGE that you think sets it apart from other companies?

“Production value, story telling, quality performances that make sense to the audience & seamless organization. Everyone that works for EMERGE wants to be there and wants to achieve the same vision. If you are an Indy worker looking to add a quality performance and production to your resume you work for EMERGE. The organization is a well oiled and functioning machine after our 35th show with everyone wanting and enjoying the best in independent wrestling. Simply being exposed on the EMERGE product has already increased several of our wrestlers number of bookings throughout the country and we intend to only continue to add this sort of value to everyone involved. EMERGE is everything that embodies a “wrestling promotion” While I haven’t been employed by the company since day one, I am proud to say that I was there to help launch this brand at EMERGE 1.”


5) How big do you think EMERGE can get?

“The floodgates have finally opened on the internet in regard to Indy wrestling and digital media. Millions of people from across the globe are finally dictating who the quality performers are by the product being so easy to put out there. The question is: How big can Indy Wrestling get? With the attention to booking and detail that goes into the EMERGE product there is no doubt that we sit among the top of Indy Wrestling when it comes to an overall quality production. Our crowds speak loudly for themselves and are very vocal in their support for EMERGE. Props to everyone on our hard working production team. The early success after the launch of our EMERGE Network shows that the people are desiring this type of product. Anyone inside the EMERGE Arena can confirm that. We can get as big as we imagine; all the pieces are there, the motivation & passion is there while the crowds keep showing up bigger and louder each time.”


There we have it guys, another 5 Questions have come and gone. 

Here comes my favorite part…

Remember the sole reason for these is to get some extra eyeballs on people, and let as many folks as we can know what these talented individuals are up to. That’s what this next section is all about! Time to plug some stuff!

Facebook: https://www.facebook.com/AWLurch/

Twitter: https://twitter.com/awlurch

YouTube: https://www.youtube.com/channel/UC6QsTfx-t7qThVkDPAtiHrw


EMERGE 35: FEARLESS is Sept 8 at Parkside Elementary in Columbus, IN – Tickets $10 on our website. 

Check out the EMERGE Network: http://emergewrestling.pivotshare.com

Once again I would like to thank our guest for joining us today and spending some of his precious free time answering questions like this. These folks have a lot on their plates so I appreciate Lurch taking time to answer these for us. Try and support him where you can, I’d greatly appreciate it.


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